How to stop client feedback from getting lost
A workflow for keeping comments, change requests, approvals, and final versions attached to the right client deliverable.
Client feedback gets lost when every client is allowed to choose a different review channel.
One client comments in a doc. Another replies by email. Someone sends a voice note. A stakeholder asks for a change in Slack. The project manager becomes the system.
Use one approval path
Pick one place where review happens.
The approval path should show:
- current draft
- files or assets
- caption or copy
- previous version
- client comments
- approve or request changes
Turn feedback into a new version
Do not treat feedback as a loose note. If the client requests changes, create a new version and preserve the old one.
Set client expectations
Tell clients:
- where to review
- who approves
- when feedback is due
- what happens after changes are requested
- where proof will appear
FAQ
Why does client feedback get lost?
It gets lost when drafts, files, comments, approvals, and final versions live in different tools.
How do agencies centralize feedback?
Use one approval portal and keep comments, change requests, versions, final approval, and proof attached to the deliverable.